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Legal

Privacy Policy Ask Louis Effective Date: 16 May 2026

  1. Introduction This Privacy Policy explains how Ask Louis ("Ask Louis", "we", "us", or "our") collects, uses, discloses, and otherwise processes personal data in connection with our website located at asklouis.co.uk (the "Website") and the services, features, content, or applications we offer. We are committed to protecting your privacy and handling your personal data in an open and transparent manner in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection legislation (collectively, "Data Protection Laws"). Please read this Privacy Policy carefully. By accessing or using the Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our policies and practices, please do not use the Website.
  2. Data Controller For the purposes of Data Protection Laws, Ask Louis is the data controller responsible for your personal data. Contact Details: Ask Louis Email: [Insert Email Address] Address: [Insert Registered Address] If you have any questions about this Privacy Policy or our data practices, please contact us using the details above.
  3. Personal Data We Collect We may collect and process the following categories of personal data: 3.1 Information You Provide to Us Identity Data: first name, last name, username, or similar identifier. Contact Data: email address, telephone number, postal address. Account Data: account credentials, preferences, and settings. Communication Data: records and content of correspondence when you contact us, including via email, contact forms, or other channels. User Content: any content, materials, or information you submit, post, or transmit through the Website. Transaction Data: details about payments to and from you, and details of products and services you have purchased from us. Feedback and Survey Data: responses to surveys, feedback forms, or questionnaires. 3.2 Information Collected Automatically When you access or use the Website, we may automatically collect certain information, including: Technical Data: internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device type and identifiers, and other technology on the devices you use to access the Website. Usage Data: information about how you use the Website, including the pages you visit, the time and date of your visit, the time spent on those pages, page interaction information (such as scrolling, clicks, and mouse-overs), referring/exit pages, and other diagnostic data. Location Data: general geographic location based on your IP address or, where you provide permission, more precise location data from your device. 3.3 Information from Third Parties We may receive personal data about you from third parties, including: Analytics providers; Advertising networks; Social media platforms (where you interact with our content or log in using social media credentials); Business partners and service providers.
  4. Cookies and Similar Technologies We use cookies, pixels, and similar tracking technologies to collect and use personal data about you, including to serve interest-based advertising. 4.1 What Are Cookies? Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, to provide information to website owners, and to enable certain features. 4.2 Types of Cookies We Use Cookie Type Purpose Strictly Necessary Cookies Essential for the operation of the Website. Without these cookies, services you have asked for cannot be provided. Performance/Analytics Cookies Allow us to recognise and count the number of visitors and to see how visitors move around the Website. This helps us improve the way the Website works. Functionality Cookies Used to recognise you when you return to the Website and to personalise content for you. Targeting/Advertising Cookies Record your visit to the Website, the pages you have visited, and the links you have followed. We use this information to make the Website and advertising displayed on it more relevant to your interests.

4.3 Managing Cookies Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may affect your overall user experience. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org. 4.4 Do Not Track Some browsers have a "Do Not Track" feature that signals to websites that you do not want to have your online activity tracked. The Website does not currently respond to "Do Not Track" signals. 5. How We Use Your Personal Data We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: 5.1 Lawful Bases for Processing Under Data Protection Laws, we must have a lawful basis for processing your personal data. The lawful bases we rely on include: Lawful Basis Description Consent You have given clear consent for us to process your personal data for a specific purpose. Contract Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract. Legal Obligation Processing is necessary for compliance with a legal obligation to which we are subject. Legitimate Interests Processing is necessary for our legitimate interests or those of a third party, provided your rights and interests do not override those interests.

5.2 Purposes of Processing We use your personal data for the following purposes: Purpose Lawful Basis To provide, operate, and maintain the Website Contract; Legitimate Interests To register and manage your account Contract To communicate with you, including responding to your enquiries and requests Contract; Legitimate Interests To send you service-related communications Contract; Legitimate Interests To send you marketing and promotional communications (where you have consented or we have a legitimate interest to do so) Consent; Legitimate Interests To personalise and improve your experience on the Website Legitimate Interests To analyse usage of the Website and improve our services Legitimate Interests To detect, prevent, and address fraud, security breaches, or technical issues Legal Obligation; Legitimate Interests To comply with legal obligations and protect our legal rights Legal Obligation; Legitimate Interests To enforce our Terms and Conditions and other agreements Legitimate Interests To administer and protect our business and the Website Legitimate Interests; Legal Obligation

5.3 Marketing We may use your personal data to send you marketing communications about products, services, offers, and news that may be of interest to you. We will only send you marketing communications where you have consented to receive such communications or where we have a legitimate interest to do so (and in either case, we will provide you with an easy way to opt out). You can opt out of receiving marketing communications at any time by: Clicking the "unsubscribe" link in any marketing email; Contacting us using the details provided below. Where you opt out of receiving marketing communications, this will not affect the lawfulness of processing based on consent before its withdrawal, nor will it affect processing of your personal data conducted in reliance on lawful processing grounds other than consent. 6. Disclosure of Your Personal Data We may share your personal data with the following categories of recipients: 6.1 Service Providers We engage third-party service providers to perform functions on our behalf, such as: Website hosting and maintenance; Data storage and security; Payment processing; Email delivery; Analytics and advertising; Customer support. These service providers are only permitted to process your personal data on our behalf and in accordance with our instructions. 6.2 Professional Advisers We may share your personal data with our professional advisers, including lawyers, bankers, auditors, and insurers, where necessary for the provision of professional services. 6.3 Business Transfers In the event of a merger, acquisition, reorganisation, sale of assets, bankruptcy, or similar event, your personal data may be transferred to the acquiring entity or successor. 6.4 Legal Requirements We may disclose your personal data where required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency), or where we believe disclosure is necessary to: Comply with a legal obligation; Protect and defend our rights or property; Prevent or investigate possible wrongdoing in connection with the Website; Protect the personal safety of users of the Website or the public; Protect against legal liability. 6.5 With Your Consent We may share your personal data with third parties where you have given your consent to do so. 7. International Transfers Your personal data may be transferred to, stored in, and processed in countries outside the United Kingdom. Where we transfer your personal data outside the UK, we will ensure that appropriate safeguards are in place to protect your personal data in accordance with Data Protection Laws, including: Transfers to countries that have been deemed to provide an adequate level of protection for personal data; Use of standard contractual clauses approved by the UK Information Commissioner's Office (ICO) or the European Commission; Other lawful transfer mechanisms. For more information about the safeguards we use for international transfers, please contact us using the details provided below. 8. Data Retention We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including to satisfy any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider: The amount, nature, and sensitivity of the personal data; The potential risk of harm from unauthorised use or disclosure; The purposes for which we process the data and whether we can achieve those purposes through other means; Applicable legal, regulatory, tax, accounting, or other requirements. In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you), in which case we may use this information indefinitely without further notice to you. 9. Data Security We have implemented appropriate technical and organisational security measures designed to protect the security, integrity, and confidentiality of your personal data, including: Encryption of data in transit and at rest; Access controls and authentication procedures; Regular security assessments and testing; Incident response procedures. However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. In the event of a personal data breach, we will comply with our obligations under Data Protection Laws, including notifying the ICO and affected individuals where required. 10. Your Rights Under Data Protection Laws, you have certain rights in relation to your personal data. Subject to certain exceptions, you have the right to: Right Description Access Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. Rectification Request correction of the personal data we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected. Erasure Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. Restriction Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in certain circumstances. Portability Request the transfer of your personal data to you or to a third party in a structured, commonly used, machine-readable format. Objection Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party). Withdraw Consent Withdraw consent at any time where we are relying on consent to process your personal data.

10.1 How to Exercise Your Rights To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity before responding to your request. We will respond to your request within one month. In certain circumstances, we may extend this period by a further two months where the request is complex or we have received a number of requests. We will notify you of any such extension within one month of receiving your request. 10.2 No Fee Usually Required You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances. 10.3 Right to Complain You have the right to lodge a complaint with a supervisory authority at any time. In the UK, the supervisory authority is the Information Commissioner's Office (ICO): Information Commissioner's Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF United Kingdom Website: https://ico.org.uk Telephone: 0303 123 1113 We would, however, appreciate the opportunity to address your concerns before you approach the ICO, so please contact us in the first instance. 11. Third-Party Links The Website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website, we encourage you to read the privacy policy of every website you visit. 12. Children's Privacy The Website is not intended for children under the age of 18. We do not knowingly collect personal data from children under 18. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we will take steps to remove that information from our servers. 13. Changes to This Privacy Policy We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Where changes are significant, we may also choose to notify you by email or by means of a notice on the Website. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Website after the posting of changes constitutes your acceptance of such changes. 14. Contact Us If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: Ask Louis Email: contact@cfow.co.uk Address:17 Liverpool Road, Worthing, England, BN11 1SU Data Protection Contact: Email: contact@cfow.co.uk

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